Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.
Now you’ll need twice as many watch hours on YouTube to start making money from ads and subscriptions.
YouTube is doubling the viewership requirements new creators must meet before they can earn ad and Premium revenue.
YouTube and Variety will host a first of its kind creator showcase and party on Sept.
Per a recent reader survey, YouTube Premium users would prefer lower prices and better features over the forthcoming Peacock partnership.
YouTube is changing the requirements for creators to be accepted into its primary monetization program.
Starting in February 2027, creators will face higher monetization thresholds and a new rolling requirement for Shorts revenue.
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YouTube is doubling its watch-time and Shorts-view requirements for new creators seeking ad revenue, making entry into its Partner Program considerably tougher from 2027.