The satellite radio giant is testing 'SiriusXM Sports Pass,' a $5 per month service that bundles its sports channels, and local sports radio stations.
SiriusXM is launching a new subscription offering targeted at sports fans right when they might need it most.
WWE Radio will feature live audio of events like WrestleMania, as well as other programming from the wrestling giant.
SiriusXM is set to launch WWE Radio.
If the red-hot Red Sox are still playing in October, their pennant run will be heard over satellite radio.
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Audacy is licensing the rights to 42 stations to the satellite radio platform, including WIP in Philadelphia and The Score in Chicago.
SiriusXM is expanding its subscription lineup with a lower-cost offering aimed at sports fans as media companies increasingly look to attract audiences with more targeted products.
SiriusXM is unveiling a subscription plan centered around sports, including the recently announced local Audacy stations that are slated to join its lineup.
Sirius XM Holdings stock is a buy, given the raised 2026 guidance, expanding margins and FCF, and low churn/ARPU resilience.
If Christopher “Mad Dog” Russo is going to ask Boomer Esiason to do a weekly spot on his SiriusXM Radio show, he should know the former NFL MVP doesn’t come cheap.
SiriusXM says it's hiring to capture local ad dollars long tied to traditional radio, building on its in-car push and Audacy deal.